marketing

Marketing

Search Engine Optimisation - All T1cms sites are search engine friendly (plain urls) including sitemaps, full metatags and the ability to easily edit all the important features Google is looking for when deciding whether to list your site on the first page or not. T1 will ensure your company name comes up on the first page of Google, and will train you in all the basics needed to get a top ranking on search engines for your chosen key phrases. You also get a free report listing your rankings (what page you list on and what position) on Google so you can further optimise your pages as needed. Your company name will come up on the first page of google and we will review how you are doing on Google for a range of other phrases
Google Paid advertising (PPC) - Account setup and initial training in how to use Google ads is provided free, This is one of the most effective forms of online advertising, pay to attract visitors to your website with adverts which appear to the right hand side of the search results pages on Google or on other sites also featuring google advertising
Email tips -Weekly email on how to improve your marketing
Marketing Webinar - Monthly webinar showing you how to make the best use of new web technology to enhance your website and to improve your online presence and sales

Search Engine Optimisation Features of T1pump sites

T1 websites are not only designed from the ground up to be found by search engines, but we will actively help you to get top rankings on search engines.

Your company name will be optimised by T1's marketing consultants to ensure it makes the first page of Google
We will show you how to plan your pages and wording to get the best results on Google
You will get one on one training and worksheets based around the T1Pump system to help you reach number one for your selected keyphrases (words your clients would type into search engines)
All new T1Pump clients site get a free "Ranking check" within a few weeks of going live, identifying which page and position you come on Google. You get a report listing positions for your 15 top phrases, and can then give you some further advice on how to improve these ranks.
Business and Professional Pump packages include free ongoing ranking checks. If you are on the starter package you can order a ranking check at anytime for $25.
If you need some added attention to your search engine rankings you can contract a T1 specialist to help you out, check out our specialist services

Why choose T1Pump if you want to list on Google?

The core content management system T1CMS is based on includes world class SEO features created by developers with an in depth understanding of what is needed for SEO. If you follow the basic guidelines T1 will give you when training you to use your website you will get top rankings on the search engines for most of the search terms your clients are looking for. We are confident that this CMS is one of the leading packages in the world today for search engine optimised sites. Check out the features:

Nice URLs

Nice URLs by default. Nice URLs means plain text urls which can be read by search engines.

You can edit them yourself - also makes it easier when sending links to people.
www.domain.com/contact/
and not
www.domain.com/index.php?pageid=456
Search engine spiders respond better to nice URLs, and users do too. This is not an add-on feature of T1CMS, it's just how it is.

Edit page metadata yourself (descriptions, urls, page titles etc.)

In the editor, you get a field for the page title, H1 heading, meta description, URL and body content, keywords are generated automatically from the content you enter.

If you include your chosen search phrase in all these fields, you stand a great chance of ranking for that phrase (just get incoming links from other sites). On some plugins, titles and meta descriptions are automated, on others a field is given. Under no circumstances is a meta description or title recycled across the site.

Search engine friendly navigation

The CMS produces a multi-level bullet list for navigation. It's then up to your template to make it look nice with CSS and Javascript. If you use this system for navigation, spiders will have no problem indexing your site. Apart from being spider friendly, this style of main navigation is fast and efficient, and degrades well for old browsers, speech readers and mobile devices.

Sitemap

The included sitemap plugin creates a listing of all pages on your site, and plugins you create can add their pages to the sitemap too. The sitemap is a way of passing PageRank throughout your site, and it looks good to users too.
On the page editor, a checkbox decides whether the page appears in the sitemap or not.

Google XML Sitemaps

The page editor has a checkbox indicating whether a page should be added to the Google XML sitemap. The priority of the page is defined by where it sits on the navigation - top level pages are given higher priority in the Google sitemap so they are spidered more frequently.
Plugins can also add entries to the Google XML sitemap, so the site is spidered thoroughly.

Google Analytics

Enter your Google Analytics account ID into the options panel, and let T1CMS add the required Javascript into your page. easy.

Shorten that title

The name of your site is automatically added to every page title eg...
Blue Widgets | The Widget Company
If a title is greater than 71 characters once the sitename is added, your cms will automatically leave out the site name so the title stays within the 71 character threshold. This level of control lets you add extra phrases into your title, which is often needed to rank well. This feature is optional.

Branding first or last

From a SEO point of view, having keywords first and branding last is desireable. This means...
Blue Widgets | The Widget Company
is better than
The Widget Company | Blue Widgets
This is based on the fact that your site already ranks well for it's own name "The Widget Company" but not for the phrase you are targeting "Blue Widgets".
You choose whether you want the branding first or last, or not at all. We recommend last in most cases where SEO is important.

Google webmaster verification

We get sick of having lots of little google4c9f51eab143597c.html webmaster verification files all over the web server, and we don't like the idea of placing them in a meta tag.
T1CMS has an admin option for entering all the filenames of Google verification files you need. It then virtually creates the file for Google to see. It's not a mind-blowing feature, sure, but beats having random files all over the place.

Automatic meta keywords

Your mileage may vary, but we're of the firm opinion that our time is better spent on titles and content than on manually writing meta keywords. Most SEOs agree that meta keywords are almost useless. Some SEOs say that you can even be penalised if you include words in your meta keywords that don't appear in the page content.
In T1CMS, you have the option to include custom meta keywords on a per page basis. If you leave them blank, T1CMS will scrape the first block of body text, remove the duplicates and then use the first 30 words for the meta keywords tag. This is automatic, and better than leaving them empty or spending valuable time on them. There is no chance of including words not found on the page.

Duplicate content

Duplicate content is a major problem and can lower your search engine rankings, When you have 2 URLs for a single page of content, you effectively have 2 pages competing with each other. Other sites link to your content (which is great) but you can't control which version they link to. Google indexes both copies of the page, but neither version is particularly powerful.
Check-out how we address duplicate content issues:

Proper handling of www / non-www domains
301 redirects automatically created if a blog post is renamed or moved
index.php does not return the same content as root
T1CMS has a web interface for setting up 301 redirects from pages that have moved.
PHPSESSID automatically stripped from URLs, if it even appears
Trailing slash automatically added to pages, preventing more dup content
No querystring based URLs to play havoc in the system
No pagination issues. Often there are 2 different URLs for "page 1" of search results.
No homepage redirections - so many CMS sites redirect from root to /home.php which is wrong on many levels

Counters on SEO fields

Helping you to ensure good looking descriptions on the search engines and in titles on pages.

In real terms, SEO means Google optimization - other engines drive a fraction of the traffic Google does. In a search engine result, Google will display a 71 character title and 156 character snippet (which is often based on the meta description).

You get counters next to title and meta description fields which count down to zero as you complete the field. If you go beyond zero, your title or snippet will be chopped off. This does not look so nice to users.
We believe SEO means not only getting to the top, but also having a good looking search result.

Optimised webmaster credits

Want some healthy link juice from sites you create? Place a footer link back to your site at the bottom of any other sites you own - this has been standard practice for years.
T1CMS extends this concept, but lets you have a different semi-random link on each page of the site. Build a range of links back to your own site(s) with a variation of anchor text, instead of a single sitewide link with the same anchor text.

Convinced???

Does your CMS have all these features?
It's fair to say this CMS has been carefully engineered to be as search engine friendly as possible, and the developers know on-page SEO inside out. You won't find any user-created plugin called "Ultimate SEO plugin" because you don't need it. And if such a thing did come about, you can be sure we would be making it standard in the next release. This CMS is strong in this area, and has a clear advantage over competing products.